Black Friday is the day after Thanksgiving in the United States. Even though it falls on a Friday, which is the last day before the weekend, and comes right after Thanksgiving Thursday, it is not a federal holiday.
Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning of America’s Christmas shopping season since 1952, although the term „Black Friday” did not become widely used until more recent decades.
In South Africa, Russia, Austria and Switzerland, Black Friday Sale is a joint sales initiative by hundreds of online vendors. Over its first 24-hour run on November 28, 2013, more than 1.2 million people visited the site, making it the single largest online shopping event in German-speaking countries.
In 2016, Black Friday was introduced in Poland.
Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains. Since its inception, it has become an international marketing term used by online retailers across the world.